The Samson brothers emanated from a wealthy English family who had a pioneering spirit for the new land called Australia. In 1829 Lionel purchased Fremantle town lots 27 and 28 in the first State land sale. Lionel Samson elected to start a merchant liquor and general import-export business. He secured the first liquor license in the State in 1835, which remains current today.

Today, Lionel Samson & Son is the oldest continuing family business in Australia with a range of business interests in wholesale liquor distribution, vineyards and wine making, woven bulk bags for industrial use and industrial packaging. Its sister company is Sadleirs Transport a national transport and freight forwarding company also owned by the family.

The Group’s company values, since the inception, are based on hard work, honesty and integrity in all their business dealings with a strong sense of serving their customers well with similar values and making a fair return on investments.