The Lionel Samson Group was founded as a merchant trader, commencing business in 1829 in Fremantle. The company has been a consistent leader in the development of the State of Western Australia. The family continues to own and operate the business ranging from wine making, vineyards, wine and beer distribution, packaging and bulk bag logistics, and national road and rail transportation.

The Lionel Samson Group today consists of four business units and one associate company:

 The Lionel Samson Casama Alliance, a wholesale liquor joint venture with the Casama Group from Melbourne. The wholesale selling platforms are Mezzanine, red+white and Lionel Samson. It is the largest independent liquor wholesaler in the State, selling the finest Australian and New Zealand wines, and domestic and international beers.
     
Storsack Paccom Pty Ltd is a joint venture with Storsack GMBH, Germany, the world’s largest manufacturer of industrial woven polypropylene bulk bags for the mining, food, chemical and farming industries.
     
Paccom International a division of Lionel Samson is a merchant of packaging materials and authorized State representative of packaging machinery.
     
Plantagenet Wines Pty Ltd is a wholly owned provider of fine wines from Mt Barker, South West Australian region. It was the first winery to be established in the Great Southern wine region of Western Australia and has over 30 years experience in producing the finest Shiraz, Cabernet Sauvignon, Chardonnay and Riesling. Plantagenet owns and operates 131 hectares (359 Acres) of vineyards.
     

Sadleirs Transport Group (an associate company owned by the shareholding companies)
Sadleirs Transport is a general carrier linking all mainland states of Australia via an efficient road and rail network, with its own computer-linked depots in every state. It also operates and owns Sadleirs International, a world wide freight forwarding company.
   

COMPANY VALUES

Lionel Samson, founded in 1829, is recognized as the oldest Australian family owned company. It is a leading merchant, owner and distributor of wines and industrial packaging, combining people, quality products, innovation and strong business practices to deliver maximum benefits to its customers.
 
Lionel Samson’s culture is based on a set of core values, which have been with us since the company’s inception. These values underpin our commitment to our customers, suppliers and our people.
 
Our values are based on the highest ethical standards, company policies and practices that are clearly communicated and adhered to. The company thrives on innovation, seeking opportunities, teamwork and accountability.